Logistical egg dance

Do you know this from your company? In the common interest of increasing earnings, divisional targets are set and consistently pursued. It’s just a shame that the objectives of the various divisions don’t always fit together well. Sometimes it’s like a team of top-class soccer players where everyone wants to score their own goal; …which only works if they – unconsciously – prevent their teammates from scoring their goals. As experienced soccer strategists, we know that the result is rather “suboptimal”.

The following graphic, which is of course not meant to be taken seriously, shows how such contradictory targets can affect the key performance indicators of logistics:

The logistical egg dance
Picture of Prof. Dr. Andreas Kemmner

Prof. Dr. Andreas Kemmner

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