In a nutshell: Winters procedure

Winters’ method (often referred to as the Holt-Winters method) is based on Holt’s method and also takes seasonal influences into account. Like the Holt method, it uses exponential smoothing, but supplements the Holt method by taking seasonal influences into account. The process can handle seasonalities of any length. So it doesn’t always have to be a typical annual seasonality.

Our tip:

The winter method is of interest if the development of a time series to be forecast has a trend and a season. Never use this procedure if the trend and season are not available!

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Prof. Dr. Andreas Kemmner
Prof Dr Kemmner is Co-CEO of the Abels & Kemmner Group and has carried out well over 200 national and international projects in 30 years of consulting work in supply chain management and restructuring and was the only publicly appointed expert for the profitability assessment of industrial companies in Germany for over 10 years. In 2012, he was appointed Honorary Professor of Logistics and Supply Chain Management by the WHZ. The results of his projects have already received several awards.
Picture of Prof. Dr. Andreas Kemmner

Prof. Dr. Andreas Kemmner

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