Sales forecasts increase profit and customer satisfaction

Supply chain management

Many medium-sized suppliers do not have an exact overview of how many raw materials and components they should keep in stock in order to manufacture products on time. This causes high costs – and annoys customers.

Customers know no pardon when suppliers are unreliable. Frank Walz- und Schmiedetechnik from Hatzfeld (Eder) also had to experience this. The medium-sized manufacturer of wear parts for tillage and harvesting technology had a poor standing in the specialist trade for years. “Our readiness to deliver was below 75 percent. We often had something in stock that we didn’t need. And what we needed wasn’t there,” says Viktoria Hettich, who manages the order center. “This has annoyed many a customer.” Delivery readiness indicates how well a company can deliver immediately from stock when required. A good and economically sensible value – depending on the industry and product group – is between 93 and 97 percent…

Find out more on the online platform of Markt & Mittelstand or in the October 2018 issue!

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Prof. Dr. Andreas Kemmner
Prof Dr Kemmner is Co-CEO of the Abels & Kemmner Group and has carried out well over 200 national and international projects in 30 years of consulting work in supply chain management and restructuring and was the only publicly appointed expert for the profitability assessment of industrial companies in Germany for over 10 years. In 2012, he was appointed Honorary Professor of Logistics and Supply Chain Management by the WHZ. The results of his projects have already received several awards.
Picture of Prof. Dr. Andreas Kemmner

Prof. Dr. Andreas Kemmner

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