Sales forecasts increase profit and customer satisfaction

Supply chain management

Many medium-sized suppliers do not have an exact overview of how many raw materials and components they should keep in stock in order to manufacture products on time. This causes high costs – and annoys customers.

Customers know no pardon when suppliers are unreliable. Frank Walz- und Schmiedetechnik from Hatzfeld (Eder) also had to experience this. The medium-sized manufacturer of wear parts for tillage and harvesting technology had a poor standing in the specialist trade for years. “Our readiness to deliver was below 75 percent. We often had something in stock that we didn’t need. And what we needed wasn’t there,” says Viktoria Hettich, who manages the order center. “This has annoyed many a customer.” Delivery readiness indicates how well a company can deliver immediately from stock when required. A good and economically sensible value – depending on the industry and product group – is between 93 and 97 percent…

Find out more on the online platform of Markt & Mittelstand or in the October 2018 issue!

Prof. Dr. Andreas Kemmner

Prof. Dr. Andreas Kemmner

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