wolfcraft | Digital twin paves the way for better sales planning and high product availability


In the highly competitive field of tool manufacturers, wolfcraft stands out as a quality-conscious innovator in stationary retail, DIY stores and online retail. Above-average annual growth rates are achieved in the online business in particular, but these are accompanied by highly volatile demand behavior. In addition, ‘do it yourself’ videos are shared by influencers on popular social media, in which wolfcraft products are presented and lead to explosive peaks in demand.